In partnership with Team USA and Paralympic medalist Jamal Hill, I got the opportunity to design the graphic for Team USA’s Juneteenth Campaign. As associate creative director with Fresh Tape Media, I led this campaign from concept to design.
The process began with an interview of Jamal Hill with the main question: “What does Juneteenth mean to you?” The task was then to create one piece inspired by his response and my authentic connection to Juneteenth, in attempt to properly commemorate the importance of the day to our country.
I produced and designed the final piece while working with the social team at Team USA and Jamal, to ensure the piece was ready to be shared across Team USA’s Twitter and Instagram, as the official Juneteenth post.
