Branding Kin Seltzer: The First Black Owned Seltzer on the Market
Co-founders Kearra Johnson and Joshua Lewis Kin Seltzer taste test.
building a brand that stands out on the shelf
Enjoying a seltzer is an immersive experience. While taste takes center stage, the initial attraction lies in the packaging that sets it apart from the sea of other beverages. With Kin, we were determined to create a visual identity that defied the norms of traditional seltzers.
The Seltzer for the folks
The initial step in crafting Kin was dedicated to developing its distinct flavor and taste. Our inaugural collection, known as Top Tier, showcases a delightful blend of Pineapple, Peach, Lemon, and Lime. Once we perfected the flavor profiles, we ventured into the realm of can design. Our goal was to create a striking yet sophisticated appearance that defied convention. This vision came to life with a sleek black can complemented by a vibrant burst of pineapple yellow, providing a captivating contrast that exudes elegance and innovation. Throughout the can call outs like "For The Folks", in other words Kinfolks, encourage communal consumption. We want Kin to be enjoyed by those who love their people. 
The Challenge
Kin Seltzer is a groundbreaking beverage unlike any other. Crafted using 100% real fruit and proudly established as the first seltzer brand owned by black individuals, we embarked on a mission to create an authentic brand that embodies the essence of its remarkable flavor. Our aim was to cater to the untapped black consumer and make them seltzer drinkers. By providing them with a bold companion that enhances every occasion, regardless of its scale.
The Outcome
Our hard work resulted in a head turning brand. After a successful launch we were able to share Kin with the world. 3,000+ cans and 8 bars later, there is one common review. They love the can, and they love the taste.
